“Muc The Flying Pig” started his fundraising tour of Ireland at the National Ploughing Championships in Mallow, Co Cork. With the help of the staff of AIB, Concern and the National Primary Schools of Ireland, Muc toured the towns of Ireland in a blaze of publicity and fun to collect money like a piggy bank for the Kosovo appeal in Ireland.
Standing 12ft high x 8ft long x 5ft wide, the creation of Múc was inspired by the phrase ‘if pigs could fly’ and was the symbol of hope and possibility for Kosovo. Múc enabled the public, but in particular children, who are excluded from the normal credit card appeals, to ‘feed the pig’ with donations towards the Kosovo Appeal.
The sculptural installation of Gavin’s vision of ‘Múc the Flying Pig was designed by artist Laurent Mellet.
Educational packs were sent to 4,000 primary schools throughout the country. Boys and girls were encouraged to set up their own collections.
Gavin Friday: “This is a completely different approach to raising funds for Kosovo. The ‘Concern for Kosovo’ appeal involves a multi programme featuring the unique and surreal flying pig ‘Muc’. The programme, in addition to generating significant funds, aims to educate and raise the awareness of the continued plight of refugees in general.”